RATIONALE
"Generation Y"

The inaugural staging of a youth inspired all-inclusive (non-alcoholic drink and food) fete signifies the return of an integrated and inclusive High School Fete representing the intangible quality Jamaican teenagers are clamoring for and have lacked in recent times.
Research has indicated that Jamaican teens have been deprived of the opportunity to socialize in the spheres afforded to previous generations. In fact, youth nowadays are socialized via television, social media and video games.
It is against this background that Orrett Hart a.k.a. Bambino and Delroy Escoffery firmly believes that the

target audience needs the exposure to this traditional form of Jamaica's entertainment culture.
Generation Y will symbolize and celebrate the return of "Cool" and all it stands for. We want our event to ser ve as a reminder of what it truly is to be "Young, Hip & Cool" and educate our patrons that the need to party as youths in a safe and fun environment is not lost.

 

Youth of the World (YOW)

YOW (Youth of the World) the admission free charity event will bring the curtains down on the summer and provide support t for less fortunate students preparing for back to school. The prevailing economic climate and the fiscal constraints have created an increase in the number of requests for assistance when the back to school season begins. Consequently the Youth of The World foundation is taking a proactive approach to stage Generation Y The High School Fete as its major fundraising project for 2014, and it will become an annual calendar event.

Both events will provide clean, wholesome recreational and entertainment opportunity to thousands of Jamaican high school students and by extension, their parents and guardians. It will also engage and provide concerned individuals and good cooperate citizens an opportunity to partner in supporting a well needed cause through an organised and systematic manner.

In addition to supporting a worthy cause, businesses (sponsors) will be provided meaningful interaction with a wide captive audience of its current and potential clientele, to whom it can promote its products and services. Sponsors and donors will also enjoy further benefits through the extensive pre and post promotional campaigns associated with the event.

Proceeds from Generation Y will be used to fund YOW, the back to school charity outreach project. The Foundation anticipates that approximately 2500-3000 needy students and their parents will be invited to benefit from the back-to-school giveaways of school bags, books, pens, pencils. In addition, there will be
live enter tainment, food, beverages, games, barbering, eye testing and physical. It is our hope to have Sagicor and Medecus come on board to sponsor health cards for six(6) outstanding students.

Alas, Generation Y & YOW are expected to take the summer by storm and revolutionize the way Jamaican teens socialize and will be dubbed two of summer’s most talked about events for our future leaders.

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