YOW CONCEPT

The venue will be transformed into a traditional fair-ground bedecked with booths and stalls. The compound will come alive with activities from 12:00 p.m. until 6:00 p.m., featuring numerous activities and attractions, to entertain parents and children who have been specially selected by principals to be ‘royally’ feted.

The day’s activities will include: talent competitions in singing, music and poetry ; a wide variety of rides, and games, lunch hour concert and a major evening concert  featuring local artistes; displays, (relevant) promotional and informational booths, healthy and traditional food, beverages, pastries and other novelties.

OBJECTIVES/GOALS:

•   To successfully stage a Family Fun Day

•   To provide wholesome family entertainment

•   To assist needy students prepare for the 2014/2015 school year in fine style

•   To provide counseling for parents and students as students embark on the year ahead

 

TARGET GROUP:

The event will target the entire family, primarily needy students of the parishes of Kingston, St. Andrew and St. Catherine.

PROMOTIONAL STRATEGIES:

•   Radio

•   Television

•   Print Media

•   Letters

•   Invitations

•   Promotional visits/talks in schools

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